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Your collection of bar cart staples probably includes the usual suspects: a mixologist-approved stainless steel shaker, cute or quirky umbrellas, and exotic syrups.
Get ready to add an unexpected item to that list: 7UP. That’s right, the lemon-lime-flavoured soft drink from your childhood wants you to make space on your drink trolley for its fizzy goodness. In a move aimed at capturing the hearts — and taste buds — of Gen-Zers and Millennials, 7UP has launched a global campaign under the banner “Level Up With 7UP“. The main idea is that 7UP can be a key ingredient for elevating any social gathering, from low-key beach days to happening house parties.
Here’s what you need to know — and how you can join in the fun.
7UP tapping into timely trends
Millennials and Gen-Zers are comfortable experimenting with unique food and drink combinations. After all, these are the generations responsible for such iconic (if not bizarre) creations as butter boards, egg flights, and croissant-doughnut hybrids. These cohorts are also suckers for a throwback. So, it’s not a stretch to think that they’ll embrace a classic choice like 7UP as a modern addition to their mixology toolkit.
The campaign also taps into other social trends, like mixology at home and craft mocktail culture, as well as the fact that younger consumers are increasingly open to experimenting with unique beverage options, from matcha mojito mocktails to muddled pineapple and lime cordials. (The absolute explosion of seltzer options in your supermarket’s drink aisle is proof of this movement.)
Notably, the campaign also spotlights 7UP’s Zero Sugar variant, which offers the same citrus-forward flavour without the sugar. This inclusion is a nod to the growing demand for diverse beverage options, particularly among younger consumers seeking great, refreshing drinks with less sugar.
The strategy behind the ‘z campaign
To drive home their message, 7UP is rolling out a dynamic mix of content, starting with a short film that depicts friends getting together and playfully experimenting with 7UP in their drink recipes. The video illustrates how this familiar soda can be transformed into a creative mixer that adds flair to any gathering. (And it just might provide you with inspiration for your next flat party or happy hour theme.)
In addition to the film, 7UP has also introduced a series of influencer collaborations that demonstrate inventive ways to add 7UP’s signature citrusy punch to any bespoke beverage of choice. For instance, the soda can be used in unique versions of both classic and novel drinks—from tropical punches to fruity infusions to lemon-lime spritzes.
The hashtag challenge: #LEVELUPWITH7UP
Got an idea for up-levelling your favourite drink? You can join the party online. The #LEVELUPWITH7UP hashtag invites users on platforms like TikTok and Instagram to share their own drink recipes using 7UP. Show off your creation with everything from quick tutorials to more in-depth explorations of the endless possibilities.
In the coming weeks, 7UP is taking their new campaign global, hitting markets like Egypt, Vietnam, Portugal, India, and Thailand. Expect a slew of locally produced influencer content with regional twists, tons of giveaways, drink sampling events, and even some VIP beach parties. Want in on the action? Keep an eye on the brand’s social feeds for all the juicy details.
Whether you’re coming up with a new mocktail or enhancing your refreshing spritz recipe, 7UP promises to bring a novel twist to your next gathering — and an unexpected addition to your perfectly curated bar cart.
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Soft drink 7UP wants to encourage users to “level up” their drink creations with a new brand platform.
