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Want to Smell Like Donuts? Beauty Brands Think You Do

Want to Smell Like Donuts? Beauty Brands Think You Do

The food-beauty crossover is suddenly everywhere. It is the allure of nostalgia, the pull of meme culture, and the sticky-sweet scent of capitalism wafting through the air—and we are eating it up. WIRED Read More 

 The food-beauty crossover is suddenly everywhere. It is the allure of nostalgia, the pull of meme culture, and the sticky-sweet scent of capitalism wafting through the air—and we are eating it up.