With the announcement of Prime Big Deals Day returning on Oct. 8 and 9, fellow retailers are taking this as a sign to kick off the holiday shopping season. If your eyes just rolled, we’re right there with you. Target was among the first to announce its competing event, with the news of Circle Week returning Oct. 6 through 12.
Amazon’s “October Prime Day” runs just two days on Oct. 8 and 9, but Target is hosting a whole week of deals. Target’s last Circle Week ran July 7 through 13, conveniently just before Amazon’s July Prime Day. We’re sensing a pattern…
Similar to Prime Day, Target Circle Week, requires a membership to shop, but unlike Prime, Circle membership is free to join. In a press release, Target says Circle Week will feature deals on fall and holiday favorites as well as everyday essentials. Plus, they’re bringing back the Deal of the Day program, an array of one-day-only deals available throughout Circle Week.
Target says the holiday deals will last beyond Circle Week as the retailer plans to return Deal of the Day on Nov. 1 and run it through the rest of the holiday season (no specific end date was provided.)
Beyond the sales, Target will be offering holiday-exclusive partnerships. The brand is the “premier retail destination for Universal Pictures’ Wicked” offering both merchandise and “experiences” around the heavily-anticipated film. Plus, Target is returning its partnership with British retailer Marks & Spencer to introduce new food, beverage, and home goods options.
Target’s Circle week deals will be available to shop in-store and online. To join Target’s Circle membership, sign-up for free online.
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On Sept. 17, Target announced that Circle Week is coming back Oct. 6 through 12, overlapping with Amazon’s Prime Big Deal Days. Here’s what we know so far.
