Real Bread Campaign makes trading standards complaint over marketing by Sainsbury’s, Tesco, Lidl and Co-op
They were the best thing since sliced bread. Supermarket bakeries, with their aroma of oven-hot goods, attracted customers who wanted a fresher product than the standard pre-packed offering.
But campaigners have cast doubt on just how fresh these baked goods are, with four big supermarkets accused of misleading claims and breaches of consumer protection regulations.
Continue reading… The Guardian Read More Real Bread Campaign makes trading standards complaint over marketing by Sainsbury’s, Tesco, Lidl and Co-opThey were the best thing since sliced bread. Supermarket bakeries, with their aroma of oven-hot goods, attracted customers who wanted a fresher product than the standard pre-packed offering.But campaigners have cast doubt on just how fresh these baked goods are, with four big supermarkets accused of misleading claims and breaches of consumer protection regulations. Continue reading…
