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Alright, Samsung fans. Strap on in because this year’s Samsung Galaxy Unpacked was a ride.
Samsung delivered at Samsung Galaxy Unpacked 2025, with a multitude of big announcements. Of course, there were the mobile announcements regarding the next generation Galaxy S25 line of smartphones – but we also saw AI take the spotlight and even some surprises.
Here’s everything you need to know about this year’s Samsung Galaxy Unpacked.
Samsung Galaxy S25 series
Say “hello” to the Samsung Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra.
The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.
Anyway, the new phones are officially available for pre-order and will be on the market in just a few short weeks on February 7.
The biggest upgrade on these new Galaxy smartphones? That’s easy. It’s the Qualcomm Qualcomm Snapdragon 8 Elite chip that powers the S25 line. This chipset was designed to handle intense processes required by Samsung’s newest and latest AI features. It’ll also be a boon for gamers looking for a smooth mobile gaming experience. According to Samsung, the S25 line will receive a 40 percent NPU boost when compared to its predecessor.
Samsung also highlighted its ProScaler display technology found in the S25 line which reduces noise and enhances images and videos on the screen.
After its chipset, the next biggest S25 series upgrade is likely its camera capabilities. The S25 models have an upgraded 50MP ultrawide camera sensor, which is a leap above the 12MP ultrawide camera found in its predecessor. The line also features Galaxy’s next-generation ProVisual Engine for superior camera range and control as well as a new virtual aperture.
Samsung also announced log video shooting, the ability to create photo filters based on the color profile of existing photos, and an AI-powered noise detection feature to provide automatic audio corrections to video shot on the phone.
One UI 7
While it’s been in beta for a bit, Samsung has now given its custom interface built on Android an official release.
“Our most personalized interface” is how Samsung described it.
And the big draw for One UI 7? All the AI features packed into it such as AI agents.
Galaxy AI
AI might steal the headlines out of Samsung Unpacked. And Samsung certainly made sure of it.
Surprisingly, Samsung began Unpacked with its AI announcements, bumping the usual smartphones announcement back to much later in the show.
AI agents with multimodal capabilities played a leading role in Samsung’s AI announcements. These AI agents enable its new Galaxy S25 line to interpret text, speech, images and videos for wholly immersive interaction.
Samsung kicked things off by talking about its AI integrated platform and showcased its partnership with Google in integrating its AI model Gemini to provide AI agent features. Google showcased screen sharing and live video sharing capabilities with Google Gemini, allowing users to talk with AI agents regarding the content in screenshots and livestreams.
Thanks to Google Gemini integrations, users can have live conversations about specific photos, videos, websites, and more with AI. Samsung showed off an example of Google Gemini giving photography advice based on a photo that the user took.
Google Gemini will be accessible with the touch of a button on the S25 line. Gemini will also be able to connect with Samsung apps like calendar and clock.
Speaking of Google, Samsung also demonstrated new Circle to Search capabilities like how it can now automatically identify phone numbers, web addresses, music being played, and more.
Samsung also shared that generative AI works like AI-generated photos will be watermarked and its metadata will signal that the piece was created by AI.
Galaxy AI: Personal Data Engine
Probably the biggest AI-related feature is the Personal Data Engine that enables personalized AI services that live locally on device and not in the cloud. Samsung came back to this multiple times and cited it as powering many of its new AI features.
For example, Samsung debuted Now Brief, a personalized AI-powered lock screen page with notifications, news, and reminders for the day ahead. The Now Bar located at the bottom of the screen provides real-time updates throughout the day. Galaxy AI is able to do this thanks to the personal data engine, which allows Samsung to tailor features for the individual user while still keeping their data private and secure.
These capabilities also allow Galaxy AI to automatically provide AI tools based on what the user is doing on screen. For example, by just writing a text, a user’s S25 will automatically open AI writing tool options without the user having to do anything.
In addition, Samsung highlighted other new AI features such as Galaxy AI’s ability to provide transcripts and summaries for phone calls live in real-time on the call screen.
Samsung also showcased a feature where a user can search for a specific photo by just talking to their phone and describing the content of the picture.
The company provided updates for its health and connected home capabilities as well, showing how the personal data engine can provide personalized insights and recommendations.
Surprises Unpacked
There were two surprises at Samsung Galaxy Unpacked this year.
The company teased an Android XR based headset, including a photo of the device, and ended the show with a brief clip of its upcoming ultra-slim Galaxy S25 Edge.
The company kept both devices shrouded in mystery and didn’t mention either specifically beyond what was shown on screen.
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Everything Samsung revealed, including the S25 series, new AI features and even a tease of its new XR glasses.
