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The More This Rolex Costs, the More You Want It. Here’s Why

The More This Rolex Costs, the More You Want It. Here’s Why

A 125-year-old theory explains why humans want luxury items even more when the prices go up. Blame social media—and ubiquitous counterfeits—for making it even worse. Wired Read More 

​ A 125-year-old theory explains why humans want luxury items even more when the prices go up. Blame social media—and ubiquitous counterfeits—for making it even worse.